"National" Selvam is a small-time photographer who lives with his father "National" Shanmugham. They run a digital photography studio in their small town. Next to the studio is a flex-board printing shop owned by Selvam's friend Sadha. His assistant Vigadakavi is a photoshop wizard who designs the flex-boards. Selvam is in a relationship with Shenbaghavalli, his high school sweetheart.